A/B test your signup form

Find out whether a shorter form really gets more signups, with a Finerlise experiment.

Your signup form asks seven questions. Would three get more signups without hurting lead quality? Let’s test it.

Find the problem

Check Overview → Drop-offs and question drop-offs to see where people leave.

Create the experiment

Open Experiments → Create form experiment. Hypothesis: “Reducing the first page to three questions will increase qualified completions from paid traffic.”

Measure quality, not just volume

Choose Qualified completion rate as the primary outcome, qualified when Team size is at least 10.

Build the challenger

Click Create challenger and remove or move the extra questions to a later page. Save it as a variant.

Target paid traffic

Under Audience targeting, include only visitors whose UTM medium is cpc. Split traffic 50/50.

Launch and wait

Launch, then check back. When the experiment says Ready to decide and one version’s Win probability is high, ship the winner.

See Experiments for every option.