Drop-off analysis

Find the page or question where respondents give up, and fix it.

If people start your form but don’t finish, drop-off analysis shows you where they leave.

Where to look

• Overview → Drop-offs shows how many people started answering, how many completed, your completion rate and the average completion time.
• Insights blocks Page funnel, Page drop-offs and Question drop-offs show exactly which page or question loses people. See Insights dashboards.

Fixing drop-off

• Move hard or personal questions (like phone number) later in the form.
• Remove questions you don’t really need, or make them optional.
• Split long pages into multiple pages with a progress bar.
• Turn on partial submissions so you keep the answers people did give.
• Test two versions against each other with an experiment.